Residential & Retail Market Assessment

The REMA Report

Introducing a comprehensive Marketing Assessment for Residential and Retail

Having invested millions in your latest development, it is important to understand how effective your activities are in marketing the property and engaging potential customers.

Customer feedback forms and mystery shopping do not give you the complete picture, and it is critical that you fully understand how well you engage your audience.

We provide a comprehensive Residential or Retail Engagement Marketing Assessment – or REMA report. Whether you have a multi-family residential development, or a shopping mall, we can provide comprehensive insight to help you assess the effectiveness of your customer touchpoints.

This service looks at all of your customer touchpoints and presents back a concise and comprehensive report with analysis, evidence and most importantly, recommendations.

What does the REMA report provide?

Effective marketing requires multiple channels to be truly effective, we assess them all for you:

Site assessments: how is your location being presented to potential customers?
Website: yours and your partners; how is the offer being promoted online?
Social Media: is your content relevant and engaging?
Competitor analysis: what are you up against? What can you learn from them?
Best practice: taking proven ideas and activities and applying them to your own marketing

By looking at all of these touchpoints, we consider the key elements of your offer:
Strength of proposition
Consistency of messaging
Quality of service
Knowing how to improve, and implement

This is all collated into a report, allowing you to look at each aspect quickly and easily. We summarise key points, and include recommendations, to give you a checklist of tasks.
 

What does this mean?

The REMA report can arm you with the insights and recommendations that help you to clarify any weaknesses in your current marketing and customer engagement process.

There are a number of occasions where the REMA report can be useful:
- When you are planning to buy a new development, tp understand the current marketing impact
- When you are considering selling a development, to tailor or amend the offer to make it more attractive
- In response to customer feedback, to sense check and make improvements
- As a regular assessment, to maintain consistent development and improvement of your marketing

Want to learn more about REMA?

Get in touch and we can arrange to discuss your questions or project.

Contact Us

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